Pronovias’ Creative Director talks to Brides about the 2017 wedding dress collection!
I think it’s very important that the dress is suited to the bride’s personality, that way she will feel more confident. The most important thing is to make the bride feel comfortable at all times. We must think about all the feelings and emotions that will surround her that day and try to help her to handle them without being worried about the dress, keeping her looking fabulous and also allowing her to be her true self.
The entrance of the bride has to be spectacular but brides are mostly with their backs to guests during the ceremony and Pronovias doesn’t want to forget this, so that’s why we put a lot of detailing and thought into the backs and trains of our creations. Voluminous and long trains are a growing trend and very prominent in our new collections, creating a unique and elegant bridal style. They come in a variety of fabrics including crepe, lace, and tulle.
The use of crepe fabric is one of the strongest trends in our new creations, dresses full of elegance with modern touches that enhance the figure of the bride. The combination of crepe and lace are my favourites in this new collection, including the last dress that Irina Shayk wore in our most recent fashion show. But, as I said, the perfect dress for me is the one that makes the bride feel comfortable, elegant, trendy and happy.
Le Ciel is the name that represents the new 2017 Atelier Pronovias Collection. Inspired by the magic of a starry night, these designs gleam with their own light and are a dream come true for a bride’s big day. The new collection looks for new types of volume in dresses, looking for a ‘pencil’ silhouette, with volume on the sides and behind, but not in front, inspired by red carpet styles. Innovative embroidery also creates new shapes, patterns and colours: feathers, silk thread and emerald green gemstones are scattered all over the new collection, making each and every design sumptuously exquisite and feminine.
Take a Peek at Pronovias 2017 Bridal Collection
Le Ciel is the name that represents the new 2017 Atelier Pronovias Collection. Inspired by the magic of a starry night, these designs gleam with their own light and are a dream come true for a bride’s big day. The new collection looks for new types of volume in dresses, looking for a ‘pencil’ silhouette, with volume on the sides and behind, but not in front, inspired by red carpet styles. Innovative embroidery also creates new shapes, patterns and colours: feathers, silk thread and emerald green gemstones are scattered all over the new collection, making each and every design sumptuously exquisite and feminine.
Nowadays girls know what they want. They have new icons: confident, sexy and sensual women, and they don’t necessarily want grand princess dresses anymore. Hence, we have reinterpreted classic volumes for lighter versions, while still offering ball gowns. We wanted to keep the romantic and classic style, but at the same time introducing a more modern and innovative touch, giving plenty of style possibilities that will allow brides all over the world to identify themselves with the collection.
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